Frequently Asked Questions

  Money flow analysis studies where institutional capital is actually moving — into or out of equities, sectors, and asset classes — rather than relying on opinions or headline-driven commentary. The Brogan Group's Money Flow & Relative Performance Model uses this to identify risk-on versus risk-off conditions and shifts in market leadership before they're widely reported.

  Retail research platforms are built to inform — they aggregate large volumes of content and opinion. The Brogan Group is built to interpret: disciplined technical analysis of market structure and money flow, delivered as a consistent framework rather than a stream of conflicting signals.

  The firm is family-managed and has operated as institutional market technicians for more than 50 years. Bob Brogan Sr., CMT, began his career in 1968, joined H.G. Wellington & Co. in 2000 out of its Boston office, and continued through Wellington Shields & Co. LLC after H.G. Wellington merged with Shields & Company in 2009. His son Terence (CMT) joined in 2002 and Rob, Jr. joined in 2008. Bob and Terence hold the Chartered Market Technician designation, are FINRA-registered, and are members of the CMT Association.

   No. Brogan Group Equity Research, LLC became a fully independent company in July 2025, after previously operating within Wellington Shields & Co. LLC. Since going independent, the firm has published and distributed its research through Analyst Hub, a compliance-driven research platform built for independent analysts.

  Yes. The firm's research is used by institutional money managers collectively overseeing more than $2 trillion in equities, and it offers services specifically built for RIAs.

  The Daily Signal Report and The Relative Report are the firm's core research products, delivering daily buy/sell signal analysis across equities, commodities, and currencies based on the Money Flow & Relative Performance Model, alongside access to the Brogan Analytics platform and optional personalized portfolio reviews.

  The firm offers a trial of its research — request one directly through the Request a Trial page on brogangroupresearch.com.

  The Money Flow Model is a systematically managed, sector-rotation strategy that tracks capital flows across major U.S. sector ETFs to guide allocation decisions. It works as an offense-versus-defense overlay, rotating between cyclical (risk-on) and non-cyclical (risk-off) sectors based on objective signals — not day trading, stock picking, or short-term speculation.

  The firm offers a trial of its research — request one directly through the Request a Trial page on brogangroupresearch.com.

    Bob Brogan, CMT, created the model during the 2000 technology bubble by tracking Money Flow Breadth in the NDX 100. Terence Brogan, CMT, refined it over more than 20 years, and Rob Brogan Jr. has since worked to make it more accessible to independent investors and advisors.

  The firm offers a trial of its research — request one directly through the Request a Trial page on brogangroupresearch.com.

  t tracks Money Flow Breadth and capital rotation between risk-on and risk-off sector ETFs — following where institutional capital is actually moving rather than headlines or short-term price noise — and adjusts allocations only when those signals meaningfully shift, which keeps turnover, transaction costs, and tax impact low.

  It's designed for independent investors, financial advisors, RIAs, and other long-term allocators making macro positioning decisions — not for day traders, options traders, or short-term speculators. Advisors can use it as a macro overlay on top of their existing process.

  Subscribers receive daily research and model allocation guidance, published as the Daily Relative Report™, covering current market risk signals and sector-rotation positioning.

The model has returned +255.59% over the trailing 9 years versus +158.45% for the S&P 500 Equal Weight, and +1,414.99% over 24 years versus +407.42% for the S&P 500, and is reported to have identified down markets with roughly 90% accuracy between January 2017 and March 2026. Any performance figure quoted here should carry the same standard performance disclosures already used alongside it on moneyflowmodel.com.